Now the channel is owned by Asianet Star Communications. On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India. On 25 August 2016, its siblings channel Star Vijay Super was launched, which airs non-stop films and legacy television shows. The high-definition feed, Star Vijay HD, was launched on. This channel, along with Star One, was launched in Hong Kong in 2007.

In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores. Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent. In 2001, Star India took over the channel and rebranded it as Star Vijay. The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million. United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC). Star Vijay changed hands several times before being partly acquired by the Star TV network in 2001. The channel broadcasts from Kochar Jade, Guindy, Chennai, Tamil Nadu. The channel is owned by Asianet Star Communications Wholly owned by The Walt Disney Company India. Star Vijay, commonly known as Vijay TV, is an Indian Tamil pay television general entertainment channel that was launched in 1994 by N. Star Vijay(2001- since now, India, Sri Lanka, Malaysia and Brunei Only) Vijay TV (1995-2001, 2021 - Since Now, International Feed Only) Golden Eagle Communication (GEC) (until 1995) (downscaled to letterboxed 576i for the SDTV feed)

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